Tommy Hilfiger
As part of a creative assignment for Tommy Hilfiger, I was asked to develop 1–2 placement graphics centered around the brand’s seasonal direction and womenswear identity.
This project challenged me to explore storytelling through design while demonstrating an understanding of Tommy Hilfiger’s tone of voice, visual DNA, and commercial sensibility.
Deliverables
1-page moodboard
Two placement graphics
The Hilfiger Lobster Lounge
A seaside dining scene in a single-colour line illustration, featuring lobster, wine, and a bikini drying between sailing posts, evoking nostalgic summer with a wink of coded luxury.
The Hilfiger Lifebuoy
